Longo’s
I worked with
Conflict
I worked on
Brand Identity (using existing logo)
Packaging
Photography Direction
Editorial
Environmental Design
Brand Guidelines
Longo’s isn’t just another grocery store. First and foremost, it’s a family-owned and family-run business—one that includes family members and relatives. And while there’s a lot that makes Longo’s different, all of it comes back to the family standards that guide every decision they make since opening their first store in 1956. These "Family Standards" are at the core of Longo’s repositioned brand story and updated design, encompassing everything from Longo’s quarterly Experience magazine and its weekly flyer to its social media channels and digital in-store signage.
Various Projects
Autograph“When we sign our name, it means something.”
MidlandA Beautiful Fit.
Longo’s Private LabelHigher Standards on Every Shelf.
StaplesThe Working and Learning Company.
MooseheadThe New Moosehead.
EssentialsCheckity, Check, Check, Check, Check.
Longo’sThe Highest Standards Are Family Standards.
MOXIESA New Era of MOXIES.
The Fox & FiddleThe Traditional Pub Identity Reimagined for Urban Life.
Source for SportsWe Fit Your Game.
Kensington HealthGiving New Meaning to Community Care.
FRIDAYSReinventing the FRIDAYS 360º Customer Experience.
CuratoItaly’s best.
BrimBrim With Potential.
Longo’s Meal KitsCook-in is the New Take-out.
RMRKBLAverage is Over.
Black & McDonaldMake it Right.
MIller 64Light Beer You Can Feel Better About.
Coors PeakCoors Peak, the Naturally Great Beer.
Molson MontréalWhere Good Things Come Together.
Canadian Tire Private LabelCanvas, Frank, OE Plus, Yardworks.
Chartered Accountants of OntarioWe Want Your Brain.
BrandmarksVarious identities.
Christian Hanson
Strategic Direction
& Design ©2024