Molson-Montreal-Cover

Molson Montréal

I worked with
zig

I worked on
Brand Identity
Packaging

Molson Montréal was a new premium brew designed to evoke the emotive qualities of a vibrant cosmopolitan city. Montréal is the birthplace of Molson's first brewery in 1786, over 225 years ago.

Molson-Montreal-Bottle

The overlapping Molson M logo represents the past, present and future of Molson.

Monson-Montreal-Logo
Molson-Montreal-case
Molson-Montreal-cans
Molson-Montreal-cap

Various Projects

Autograph“When we sign our name, it means something.”

MidlandA Beautiful Fit.

Longo’s Private LabelHigher Standards on Every Shelf.

StaplesThe Working and Learning Company.

MooseheadThe New Moosehead.

EssentialsCheckity, Check, Check, Check, Check.

Longo’sThe Highest Standards Are Family Standards.

MOXIESA New Era of MOXIES.

The Fox & FiddleThe Traditional Pub Identity Reimagined for Urban Life.

Source for SportsWe Fit Your Game.

Kensington HealthGiving New Meaning to Community Care.

FRIDAYSReinventing the FRIDAYS 360º Customer Experience.

CuratoItaly’s best.

BrimBrim With Potential.

Longo’s Meal KitsCook-in is the New Take-out.

RMRKBLAverage is Over.

Black & McDonaldMake it Right.

MIller 64Light Beer You Can Feel Better About.

Coors PeakCoors Peak, the Naturally Great Beer.

Molson MontréalWhere Good Things Come Together.

Canadian Tire Private LabelCanvas, Frank, OE Plus, Yardworks.

BrandmarksVarious identities.

Christian Hanson
Strategic Direction
& Design ©2024

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