Design begins with strategic direction.

I partner with agencies and organizations to develop identity systems for brands as they launch, grow and evolve.

From concept through implementation, I create cohesive identity systems expressed consistently across every brand touchpoint.

Over the past two decades I've collaborated with studios including Landor, Jackman, Conflict, Full Punch, TAXI and john st., developing identity systems for organizations across hospitality, retail, consumer and corporate sectors. Clients include ExxonMobil, TD, Canadian Tire, Staples, Moosehead, Longo's and Kensington Health.

Available for freelance, contract and select long-term collaborations.

Email: christian@christianhanson.ca

Christian Hanson
Strategic Direction
& Design ©2026

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