Black & McDonald
I worked with
Conflict
I worked on
Brand Identity
Brand Guidelines
Black & McDonald is one of North America's most respected infrastructure services companies whose offering includes electrical and mechanical construction, maintenance and repair services, and facility management and operation services. It has business units serving governments, institutions, and industry clients across Canada, the United States, and overseas.
Various Projects
Autograph“When we sign our name, it means something.”
MidlandA Beautiful Fit.
Longo’s Private LabelHigher Standards on Every Shelf.
StaplesThe Working and Learning Company.
MooseheadThe New Moosehead.
EssentialsCheckity, Check, Check, Check, Check.
Longo’sThe Highest Standards Are Family Standards.
MOXIESA New Era of MOXIES.
The Fox & FiddleThe Traditional Pub Identity Reimagined for Urban Life.
Source for SportsWe Fit Your Game.
Kensington HealthGiving New Meaning to Community Care.
FRIDAYSReinventing the FRIDAYS 360º Customer Experience.
CuratoItaly’s best.
BrimBrim With Potential.
Longo’s Meal KitsCook-in is the New Take-out.
RMRKBLAverage is Over.
Black & McDonaldMake it Right.
MIller 64Light Beer You Can Feel Better About.
Coors PeakCoors Peak, the Naturally Great Beer.
Molson MontréalWhere Good Things Come Together.
Canadian Tire Private LabelCanvas, Frank, OE Plus, Yardworks.
Chartered Accountants of OntarioWe Want Your Brain.
BrandmarksVarious identities.
Christian Hanson
Strategic Direction
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