Canadian Tire Private Label – Christian Hanson

Canvas

I worked with
Jackman

I worked on
Brand Identity
Name Generation
Packaging
Brand Guidelines

Canvas is a premier private-label home decor brand sold at Canadian Tire. The brand accommodates a range of aesthetics, from traditional to modern. A custom wordmark was designed to be noticed positively but not detract from the product itself.

FRANK

FRANK is a private-label consumables brand of everyday staples at a competitive price. Key to the FRANK name is conveying a personality that is honest and straightforward. The name 'FRANK' has a useful double entendre: both a candid, no-BS adjective, and an unfussy given name. The brand identity has the versatility to stretch over multiple product categories with confidence.

OE Plus

Motomaster OE Plus is a Motomaster sub-brand within the Heavy Automotive Parts line of Canadian Tire’s business (brakes, rotors, chassis, and hub assemblies). Targeted to both DIY, DIFM, and mechanics, the packaging needed to be strong and masculine in tone and manner, but also communicate reliability and safety.

Yardworks

Yardworks covers a wide range of outdoor products and manual tools. the Yardworks brand and packaging was completely overhaulsed and repositioned to appeal to both male and female markets by creating a strong yet approachable concept focused on easy customer decision making. The design includes a special treatment to call out innovative product features. The result is increased sales and improved quality perception for the brand.