SFS-Interior-Sign

Source for Sports

I worked with
Conflict

I worked on
Brand Identity
Packaging
Signage
Environmental Design
Brand Guidelines

Source For Sports is the premier sporting goods retail buying group in Canada with 150 stores. This brand evolution involves the introduction of a new brand identity and tagline, accompanied by a fresh in-store experience.

To establish the new identity, SFS introduced a distinctive lineup of premium hockey accessories.

SFS-Exterior-Store
SFS-Blade-Sign
SFS-OOH
SFS-Employee
SFS-Hat
SFS-Sweatshirt
SFS-Apparel-Shirt-1
SFS-Apparel-Detail
SFS-Pouch
SFS-Wild-Postings
SFS-Billboard
SFS-Carrier-Bag
SFS-Packaging
SFS-Envelopes
SFS-TShirt
SFS-Tape

Various Projects

Autograph“When we sign our name, it means something.”

MidlandA Beautiful Fit.

Longo’s Private LabelHigher Standards on Every Shelf.

StaplesThe Working and Learning Company.

MooseheadThe New Moosehead.

EssentialsCheckity, Check, Check, Check, Check.

Longo’sThe Highest Standards Are Family Standards.

MOXIESA New Era of MOXIES.

The Fox & FiddleThe Traditional Pub Identity Reimagined for Urban Life.

Source for SportsWe Fit Your Game.

Kensington HealthGiving New Meaning to Community Care.

FRIDAYSReinventing the FRIDAYS 360º Customer Experience.

CuratoItaly’s best.

BrimBrim With Potential.

Longo’s Meal KitsCook-in is the New Take-out.

RMRKBLAverage is Over.

Black & McDonaldMake it Right.

MIller 64Light Beer You Can Feel Better About.

Coors PeakCoors Peak, the Naturally Great Beer.

Molson MontréalWhere Good Things Come Together.

Canadian Tire Private LabelCanvas, Frank, OE Plus, Yardworks.

BrandmarksVarious identities.

Christian Hanson
Strategic Direction
& Design ©2024

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