Source for Sports
I worked with
Conflict
I worked on
Brand Identity
Packaging
Signage
Environmental Design
Brand Guidelines
Source For Sports is the premier sporting goods retail buying group in Canada with 150 stores. This brand evolution involves the introduction of a new brand identity and tagline, accompanied by a fresh in-store experience.
To establish the new identity, SFS introduced a distinctive lineup of premium hockey accessories.
Various Projects
Autograph“When we sign our name, it means something.”
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Source for SportsWe Fit Your Game.
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BrimBrim With Potential.
Longo’s Meal KitsCook-in is the New Take-out.
RMRKBLAverage is Over.
Black & McDonaldMake it Right.
MIller 64Light Beer You Can Feel Better About.
Coors PeakCoors Peak, the Naturally Great Beer.
Molson MontréalWhere Good Things Come Together.
Canadian Tire Private LabelCanvas, Frank, OE Plus, Yardworks.
Chartered Accountants of OntarioWe Want Your Brain.
BrandmarksVarious identities.
Christian Hanson
Strategic Direction
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