Kensington Health
I worked with
Conflict
I worked on
Brand Identity
Signage
Environmental
Editorial Design
Brand Guidelines
Kensington Health is one of the most unique not-for-profit healthcare organizations in Canada, with a range of service offerings that include long-term care and diagnostic imaging centers. The brand’s entire visual identity was transformed to reflect an organization that balances world-class expertise with the humanity and warmth of a good neighbor.
The most fundamental visual element of Kensington Health is the ‘K’ brand mark; the intersecting lines of the signature K were inspired by the idea of a tight-knit community and their famous central Toronto intersection.
Various Projects
Autograph“When we sign our name, it means something.”
MidlandA Beautiful Fit.
Longo’s Private LabelHigher Standards on Every Shelf.
StaplesThe Working and Learning Company.
MooseheadThe New Moosehead.
EssentialsCheckity, Check, Check, Check, Check.
Longo’sThe Highest Standards Are Family Standards.
MOXIESA New Era of MOXIES.
The Fox & FiddleThe Traditional Pub Identity Reimagined for Urban Life.
Source for SportsWe Fit Your Game.
Kensington HealthGiving New Meaning to Community Care.
FRIDAYSReinventing the FRIDAYS 360º Customer Experience.
CuratoItaly’s best.
BrimBrim With Potential.
Longo’s Meal KitsCook-in is the New Take-out.
RMRKBLAverage is Over.
Black & McDonaldMake it Right.
MIller 64Light Beer You Can Feel Better About.
Coors PeakCoors Peak, the Naturally Great Beer.
Molson MontréalWhere Good Things Come Together.
Canadian Tire Private LabelCanvas, Frank, OE Plus, Yardworks.
Chartered Accountants of OntarioWe Want Your Brain.
BrandmarksVarious identities.
Christian Hanson
Strategic Direction
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