Curato
I worked with
Conflict
I worked on
Brand Identity
Packaging
Brand Guidelines
In 1965, Longo's founders Tommy, Joe, and Gus opened their first fruit market on Yonge Street. The family has been sharing their passion for food ever since. Curato, a private label, is a highly curated line of premium Italian imports that looks and feels as authentic as the product it carries.
The passport Antonino Longo used to bring the Longo family to Canada inspired the Curato line of premium Italian imports.
Various Projects
Autograph“When we sign our name, it means something.”
MidlandA Beautiful Fit.
Longo’s Private LabelHigher Standards on Every Shelf.
StaplesThe Working and Learning Company.
MooseheadThe New Moosehead.
EssentialsCheckity, Check, Check, Check, Check.
Longo’sThe Highest Standards Are Family Standards.
MOXIESA New Era of MOXIES.
The Fox & FiddleThe Traditional Pub Identity Reimagined for Urban Life.
Source for SportsWe Fit Your Game.
Kensington HealthGiving New Meaning to Community Care.
FRIDAYSReinventing the FRIDAYS 360º Customer Experience.
CuratoItaly’s best.
BrimBrim With Potential.
Longo’s Meal KitsCook-in is the New Take-out.
RMRKBLAverage is Over.
Black & McDonaldMake it Right.
MIller 64Light Beer You Can Feel Better About.
Coors PeakCoors Peak, the Naturally Great Beer.
Molson MontréalWhere Good Things Come Together.
Canadian Tire Private LabelCanvas, Frank, OE Plus, Yardworks.
Chartered Accountants of OntarioWe Want Your Brain.
BrandmarksVarious identities.
Christian Hanson
Strategic Direction
& Design ©2024