Moxies-Exterior-Signage

MOXIES

I worked with
Conflict

I worked on
Brand Identity
Brand Guidelines

MOXIES is a premium-casual chain of restaurants with locations across Canada and in the US. The brand identity was overhauled to reflect MOXIES’ new positioning as a contemporary space for those who value great family and friends but don’t want to feel like they are at a nightclub or restaurant designed for kids. The brand’s identity and design system reflect a modern, approachable aesthetic that reinforces quality without feeling pretentious.

Moxies-EWordmark
Moxies-Photography
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Moxies-Gift-Cards-in-Hand
Moxies-Menu
Moxies-Promo-Cards
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Moxies-Type-2
Moxies-Colours
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Moxies-Burger-n-Fries-vert
Moxies-Coaster
Moxies-Cups
Moxies-matches
Moxies-Website-Homepage-Pistachio-Menu-crop
Moxies-Tissue
Moxies-Bags
Moxies-Wall-Sign-cropped

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Christian Hanson
Strategic Direction
& Design ©2024

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