Essentials-Conveyor-Belt

Essentials

I worked with
Conflict

I worked on
Brand Identity
Packaging
Brand Guidelines

Longo’s is a Canadian grocery store chain founded in 1956 by three brothers: Tommy, Joe, and Gus Longo. Essentials, the private label, is a line of everyday household products that combine the quality Longo’s is known for with prices that are significantly lower than the national brands. Every package proudly bears the Essentials checkmark so you can check everyday savings off your list.

Essentials-Butter
Essentials-Broth-w-Hand
Essentials-Canned-Tomatoes-Vert
Essentials-Oil
Essentials-End-Cap-w-Shopper
Essentials-Basket
Essentials-Bread
Essentials-Garbage-Bags
Essentials-Tomato-Paste

Various Projects

Autograph“When we sign our name, it means something.”

MidlandA Beautiful Fit.

Longo’s Private LabelHigher Standards on Every Shelf.

StaplesThe Working and Learning Company.

MooseheadThe New Moosehead.

EssentialsCheckity, Check, Check, Check, Check.

Longo’sThe Highest Standards Are Family Standards.

MOXIESA New Era of MOXIES.

The Fox & FiddleThe Traditional Pub Identity Reimagined for Urban Life.

Source for SportsWe Fit Your Game.

Kensington HealthGiving New Meaning to Community Care.

FRIDAYSReinventing the FRIDAYS 360º Customer Experience.

CuratoItaly’s best.

BrimBrim With Potential.

Longo’s Meal KitsCook-in is the New Take-out.

RMRKBLAverage is Over.

Black & McDonaldMake it Right.

MIller 64Light Beer You Can Feel Better About.

Coors PeakCoors Peak, the Naturally Great Beer.

Molson MontréalWhere Good Things Come Together.

Canadian Tire Private LabelCanvas, Frank, OE Plus, Yardworks.

BrandmarksVarious identities.

Christian Hanson
Strategic Direction
& Design ©2024

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